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Built to Last, the defining management study of the ’90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great?
Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don’t. The findings include:
Level 5 Leadership: A surprising style, required for greatnessThe Hedgehog Concept: Finding your three circles, to transcend the curse of competenceA Culture of Discipline: The alchemy of great resultsTechnology Accelerators: How good-to-great companies think differently about technologyThe Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap
Customers say
Customers find the book very readable and well-written, with highly valuable concepts that provide a thorough look into success factors for business. Moreover, the content is relevant to becoming a great company and can be applied to various organizations. However, the book receives mixed feedback regarding its story quality, with some appreciating the real-life examples while others find it contrived. Additionally, the flow receives mixed reviews, with some praising its great flow while others struggle with it. The book is considered worth its price, though customers note it is somewhat dated.
