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(as of Apr 03, 2025 20:38:29 UTC – Details)
The New York Times best seller by the acclaimed, best-selling author of Start With Why and Together Is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek’s viral video “Millenials in the Workplace” (150+ million views).
Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things.
In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation, and failure. Why?
The answer became clear during a conversation with a Marine Corps general. “Officers eat last,” he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What’s symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort – even their own survival – for the good of those in their care.
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a “Circle of Safety” that separates the security inside the team from the challenges outside.
Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
Customers say
Customers find this leadership book incredibly insightful, with timeless lessons across various domains, and appreciate its easy-to-read writing style that keeps them engaged. The book provides informative examples that bring concepts to life, and customers consider it a perfect read for organizational contexts. While some customers find the content simple to understand, others say it wasn’t an easy read, and many find the pacing repetitive. The message quality receives mixed reactions, with some appreciating the amazing messages while others find it preachy at times.
AI-generated from the text of customer reviews
