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The inspirational bestseller that ignited a movement and asked us to find our WHY
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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Customer Reviews
4.6 out of 5 stars 5,049
4.6 out of 5 stars 17,131
4.7 out of 5 stars 7,848
4.6 out of 5 stars 2,484
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Publisher : Portfolio
Publication date : December 27, 2011
Edition : Reprint
Language : English
Print length : 256 pages
ISBN-10 : 1591846447
ISBN-13 : 978-1591846444
Item Weight : 7.2 ounces
Dimensions : 5.35 x 0.65 x 8 inches
Part of series : Start with Why Series
Customers say
Customers find the book worth reading thoughtfully, with powerful ideas and insights that help them think deeper and can be applied to life in many ways. The writing style receives mixed feedback, with some finding it captivating while others say it’s written poorly. While the book is well-presented and customers consider it worth the money, with one noting it helped them sell their house, some find it painfully redundant.
