Price: $19.99
(as of Apr 22, 2025 05:43:50 UTC – Details)
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little . As a matter of fact, it’s not their responsibility to tell you the truth. It’s your responsibility to find it and it’s worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Customers say
Customers find the book highly practical, providing clear guidance on how to get real opinions from customers. Moreover, the content is easy to implement, with one customer noting it’s copy-and-paste simple to use. Additionally, they appreciate its value, saying it’s worth its weight in gold, and find it fun to read. The book receives positive feedback for its actionable content and zero fluff approach.
AI-generated from the text of customer reviews
