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(as of Apr 17, 2025 23:03:45 UTC – Details)
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the “Psychology of Selling” that is more important than the techniques and methods of selling.
Tracy’s classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: “The inner game of selling” how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.
Customers say
Customers find the book very informative and easy to understand, with one review highlighting its fantastic exercises to master the principles. They appreciate its insights into selling and how it helps maintain a successful sales career.
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